Swag Showdown: Discover the Best Company Branded Gifts

Having the best company branded swag is not just about handing out free merchandise. It's about offering unique, brand-aligned, and memorable items that create a lasting connection between your brand and its recipients.

Savvy businesses understand that the right swag can serve as a powerful marketing tool, driving brand awareness and loyalty while also fostering a sense of unity within their teams. Here are some top contenders:

• Custom Apparel: Items like hoodies and t-shirts that people love to wear.
• Tech Gadgets: Bluetooth speakers, headphones, and eco-friendly chargers.
• Eco-Friendly Products: Reusable straws, recycled tote bags, and sustainable notebooks.

These promotional items help maintain a physical connection in an era defined by digital interactions and remote work, enhancing customer and employee engagement alike.

As Ben Read, I'm passionate about creating sustainable e-commerce solutions, having launched several ventures focused on ethical and sustainable merchandising. With my experience in e-commerce and management consulting, I aim to help brands identify the best company branded swag that aligns with their sustainability and promotional goals.

Easy best company branded swag glossary:

• best swag for employees
• branded swag for employees
• eco-friendly business products

What is Company Swag?

Company swag refers to the promotional items or merchandise that companies use to promote their brand and build a sense of community. These items often feature the company logo or brand message, making them powerful tools for increasing brand awareness and loyalty.

Promotional Items

Promotional items are tangible products that companies give away to customers, employees, or other stakeholders. These can range from simple items like pens and keychains to more elaborate gifts like custom apparel and tech gadgets. The key is to ensure these items are useful and desirable, so they are kept and used frequently.

Why do promotional items work? They create a physical connection between the brand and the recipient, which is especially valuable in our digital age. When people use these items, they are reminded of the brand, keeping it top-of-mind.

Brand Awareness

Brand awareness is the extent to which consumers recognize and remember a brand. Swag plays a crucial role in this by serving as a constant reminder of the brand. Whether it's a custom t-shirt worn in public or a branded water bottle used at the gym, these items help spread the brand's message far and wide.

Case Study: A tech company increased its brand visibility by distributing custom Bluetooth speakers at a major industry event. Attendees loved the practical gift, and the company's logo was prominently displayed, leading to increased brand recognition.

Team Spirit

Swag isn't just for customers; it's also a fantastic way to foster team spirit among employees. Providing employees with branded merchandise, like hoodies or hats, can help create a sense of belonging and pride in the company. It's a simple yet effective way to boost morale and reinforce a positive company culture.

Example: A biotechnology firm introduced branded jackets for their team during a company retreat. Employees appreciated the gesture, and it helped strengthen their sense of unity and identity within the company.

Company swag is more than just free stuff. It's a strategic tool for promoting brand awareness and building team spirit, making it an essential part of any company's marketing and internal engagement strategy.

Best Company Branded Swag for 2024

When it comes to the best company branded swag for 2024, it's all about blending style, utility, and sustainability. Companies are focusing on items that not only promote their brand but also align with modern values like eco-consciousness and personalisation. Let's explore the top three categories making waves this year: custom apparel, tech gadgets, and eco-friendly products.

Custom Apparel

Custom apparel continues to be a favorite for both companies and recipients. Custom hoodies, custom jackets, and custom t-shirts are popular choices because they offer a canvas for creativity and branding. For example, the BELLA+CANVAS Unisex Sponge Fleece Zip Hoodie is a classic choice that combines comfort with style, making it a staple in any swag collection.

Why does custom apparel work? It's wearable advertising. When employees or customers wear these items, they become walking billboards for the brand. Plus, quality apparel can foster a sense of belonging and pride among team members.

Tech Gadgets

In our tech-driven world, gadgets like custom Bluetooth speakers, custom headphones, and phone chargers are not just trendy but essential. Companies are leaning towards high-quality tech swag that people will actually use. For instance, the Skullcandy Terrain Waterproof Bluetooth Speaker offers exceptional sound quality and is perfect for any environment, making it a hit at corporate events.

Story: A major healthcare company gifted custom headphones to its remote employees, boosting both morale and productivity by enhancing their work-from-home experience.

Eco-Friendly Products

Sustainability is no longer just a buzzword—it's a necessity. Eco-friendly swag items like reusable straws, recycled tote bags, and sustainable notebooks are in high demand. These products not only reflect a company's commitment to the environment but also appeal to eco-conscious consumers.

Fact: According to a recent survey, 62% of consumers prefer brands that are committed to sustainability, making eco-friendly products a smart choice for company swag.

Companies are increasingly offering customisable options, allowing recipients to personalise items with their names or initials. This not only improves the appeal of the swag but also strengthens the connection between the brand and the individual.

In summary, the best company branded swag for 2024 is all about combining functionality, style, and sustainability. By choosing the right mix of custom apparel, tech gadgets, and eco-friendly products, companies can effectively promote their brand while aligning with the values of today's consumers.

Top Company Swag Ideas

Remote Employee Kits

In today's hybrid work environment, remote employee kits are essential for onboarding new hires and keeping them connected to the company culture. These kits often include onboarding essentials like branded notebooks, pens, and a welcome letter, making new team members feel valued from day one.

Work from home accessories are also a hit in these kits. Think of items like a sleek custom mouse pad or a cable organizer to keep the workspace tidy. A rechargeable LED selfie light ring is a thoughtful addition, ensuring employees look their best during virtual meetings.

The key to a successful remote employee kit is personalisation. Customising each item with the employee's name or initials adds a special touch that can improve their sense of belonging.

Wellness Swag

Promoting wellness in the workplace is crucial, and wellness swag is a great way to show employees you care about their health. Items like fitness trackers are popular because they encourage employees to stay active and monitor their health.

For those who enjoy a bit of zen, yoga mats and virtual yoga session subscriptions can be included in wellness kits. These items not only promote physical health but also support mental well-being.

Don't forget self-care items like a plush custom sleep mask or natural lip balm. These small gestures can make a big difference in showing employees they're appreciated and encouraging them to take care of themselves.

Travel Accessories

As business travel picks up, travel accessories are becoming a must-have for company swag. Travel bags made from recycled materials are both stylish and eco-friendly, appealing to the modern traveler.

A luggage offers practicality with its sleek design and functionality, making it a standout gift for frequent flyers. It's perfect for both business trips and personal getaways.

Phone accessories are also excellent additions to travel kits. They provide convenience and security, ensuring that employees and clients can travel with ease and peace of mind.

By selecting swag that aligns with employee needs and preferences, companies can not only improve brand loyalty but also boost employee satisfaction and engagement.

Frequently Asked Questions about Company Swag

What's the best corporate swag?

When it comes to the best company branded swag, certain items consistently stand out. Custom drinkware is a top choice, offering a blend of practicality and brand visibility. Whether it's a sleek stainless steel water bottle or a stylish coffee tumbler, custom drinkware keeps your brand front and center in daily routines.

For those looking to impress, luxury swag can make a big impact. Consider high-end items like branded leather notebooks or premium tech gadgets. These gifts not only show appreciation but also lift your brand's image.

Giftable food is another popular option. Think gourmet treats like dark chocolate-covered espresso beans or artisan cookies. These tasty delights provide a memorable experience that associates positive emotions with your brand.

What swag does Gen Z like?

Gen Z is all about individuality and sustainability. They gravitate towards personalised designs that allow them to express their unique style. Offering customisable swag options, like apparel or tech accessories, can be a great way to appeal to this demographic.

Eco-conscious apparel is also a hit with Gen Z. Items like t-shirts made from organic cotton or jackets crafted from recycled materials resonate with their values of sustainability and ethical consumption.

In the tech field, stylish gadgets are a must. Think of custom Bluetooth speakers or sleek phone chargers. These items not only serve a functional purpose but also fit seamlessly into Gen Z's tech-savvy lifestyles.

Does company swag work?

Absolutely, company swag is a powerful tool for enhancing brand recognition and fostering connections. When employees receive thoughtfully chosen swag, it boosts employee satisfaction by making them feel valued and appreciated. This, in turn, can lead to increased motivation and productivity.

For customers, receiving swag can improve customer loyalty by creating a positive association with your brand. Whether it's at a trade show or as a thank-you gift, swag can leave a lasting impression that keeps your brand top of mind.

Incorporating swag into your strategy can be a small yet effective way to strengthen relationships and build a sense of community around your brand.

Branded merch made easy for you.

At Mercha, we understand the power of customisable merchandise to create lasting connections and brand loyalty. In today's world, where first impressions matter more than ever, our platform makes it easy for businesses to order high-quality branded products in just three simple steps.

Our commitment to sustainability sets us apart. We offer a wide range of eco-friendly products, from reusable straws to recycled tote bags, ensuring that your brand not only stands out but also aligns with the values of today's environmentally conscious consumers. By choosing sustainable options, you show your audience that you care about the planet, which can improve your brand's reputation.

Speed is another key aspect of our service. With our fast turnaround times, you can rest assured that your promotional products will be ready when you need them. Whether you're planning a last-minute event or a carefully curated campaign, our efficient process ensures your swag arrives on time, every time.

Incorporating Mercha's customisable and sustainable merchandise into your marketing strategy can significantly boost your brand's visibility and engagement. Explore our offerings and see how we can help you make a lasting impression.

Find more about company branded merch and how Mercha can lift your brand's presence.