62 Promotional Products To Consider For Your Next Event

62 Promotional Products To Consider For Your Next Event can significantly improve your brand's visibility and create lasting impressions. In the dynamic world of marketing, choosing the right promotional items can make all the difference. Whether it's a sleek USB drive or a branded tote bag, these tangible products serve as powerful tools for keeping your brand front and center. Here's a quick glimpse at some standout options to consider for your upcoming event:

• Custom Blankets
• Stress Balls
• Branded Umbrellas
• Bluetooth Speakers
• Eco-Friendly Notebooks
• Wireless Earbuds

The perfect promotional product is more than just a giveaway; it's a strategic marketing tool that resonates with your audience and aligns with your brand's values. By selecting products that are both useful and memorable, you not only increase brand awareness but also build a more personal connection with your consumers. A staggering 86% of people remember the brand on a promotional item even years later, underscoring their long-term marketing value.

I'm Ben Read, Co-founder, and COO of Mercha.com.au. My journey as an eco-conscious entrepreneur has equipped me with extensive knowledge about 62 Promotional Products To Consider For Your Next Event, focusing on sustainability and ethical practices to meet modern brand needs. Let's dig into why selecting the right promotional products is key to successful brand marketing.

Why Promotional Products Matter

Brand Recognition

Promotional products are more than just freebies—they're powerful tools for brand recognition. Imagine attending a conference and receiving a high-quality branded tote bag. Every time you use it, you're reminded of the company that gave it to you. This constant visibility helps cement the brand in your memory, making it more likely you'll choose them when you need their services or products.

A whopping 86% of people can recall the brand on a promotional item they've received, even years later. That's a testament to the lasting impact these items can have on your brand's visibility.

Consumer Connection

Promotional products foster a unique connection between brands and consumers. Unlike digital ads or billboards, these tangible items offer something physical that people can use and appreciate. Whether it's a stylish wireless earbud or a handy lightweight power bank, these items become part of the consumer's daily life, creating a personal link to your brand.

Consider this: 85% of people who receive a promotional item do business with the company that provided it. This statistic highlights how these products can drive consumer action and build loyalty.

Cost-Effective Marketing

When it comes to marketing budgets, every penny counts. That's where promotional products shine. They offer a cost-effective way to increase brand awareness and engage with potential customers. Compared to traditional advertising methods, promotional items often deliver a higher return on investment by keeping your brand in front of your audience for an extended period.

For instance, a branded stress ball might cost just a few pounds, but it can provide months or even years of brand exposure. By choosing items that align with your brand and appeal to your target audience, you maximise your marketing efforts without breaking the bank.

In summary, promotional products are a smart, strategic choice for any business looking to improve brand recognition, foster consumer connections, and engage in cost-effective marketing. Next, we'll explore 73 Promotional Products To Consider For Your Next Event, diving into options that can make your brand stand out.

62 Promotional Products To Consider For Your Next Event

Custom Blankets

Custom blankets are a cosy way to promote your brand. They're practical and perfect for chilly events or as a thoughtful gift. With a large surface area, your logo will be highly visible. Opt for soft materials like fleece to ensure comfort and longevity.

Coolers

Branded coolers are ideal for outdoor events. They keep drinks cold and are a fantastic way to keep your brand visible during picnics or festivals.

Stress Balls

Stress balls are classic promotional items that never go out of style. They're perfect for stress relief and can be easily customised with your brand message. Their small size makes them a practical desk accessory, ensuring your brand remains top of mind.

Branded Umbrellas

Branded umbrellas are practical and offer a large area for your logo. They're built to withstand rain and wind, making them durable marketing tools. Employees and clients will appreciate their usefulness, keeping your brand visible during unpredictable weather.

Phone Wallets

Phone wallets stick to the back of smartphones and are great for holding cards and cash. This handy item can be a key part of a corporate gifting strategy for Australian businesses. With your logo on display, it keeps your brand in consumers' hands and boosts brand recognition effectively.

Coffee Sleeves

Branded coffee sleeves add a personal touch to your event’s coffee offerings. They’re a great way to promote your brand while providing a practical solution for attendees. For Australian businesses, coffee sleeves serve as a unique promotional item that enhances brand visibility during casual interactions.

Pet Accessories

Show that you care about pets by offering custom and branded pet accessories like collars or toys. These items are particularly popular at pet expos or family-friendly events. For Australian businesses, pet-related promotional products can attract a wide audience, reinforcing your brand’s commitment to family values and community engagement.

Travel Adapters

Travel adapters are essential for international travellers. They allow electronic devices to work in different countries, making them practical gifts. Customise them with your logo to remind recipients of your brand each time they travel.

LED Flashlights

LED flashlights are versatile tools for various situations. They're reliable, with bright light and compact designs. Custom branding ensures your company is associated with preparedness and reliability. Look for features like adjustable beams for added utility.

Custom Lanyards

Custom lanyards are perfect for holding ID badges, keys, or event passes. They're used in conferences, trade shows, and office environments. Choose durable materials and customise them with your logo for a functional and promotional item.

Desk Clocks

Desk clocks are both decorative and functional, helping employees manage time while enhancing their workspace. A sleek design with clear readability ensures they're a practical addition to any desk. Customise them with your logo for stylish brand promotion.

Reusable Straws

Reusable straws are an eco-friendly alternative to single-use plastics. They're practical for daily use and can be customised with your brand. Choose materials like stainless steel or bamboo to highlight your commitment to sustainability.

Snack Boxes

Snack boxes are a fun way to show appreciation. Fill them with a variety of treats for employees to enjoy. Custom packaging ensures your brand is visible, turning a simple snack into a memorable gift.

Hand Sanitiser

Promote health and hygiene with branded hand sanitiser. This is particularly relevant for health-focused events or during flu season in Australia. Offering hand sanitiser as part of your custom merch strategy highlights your commitment to attendee safety and well-being, making it a thoughtful corporate gift.

Phone Cases

Protect devices while promoting your brand with custom phone cases. They're practical and offer great visibility for your logo. Choose durable materials and designs that appeal to your audience for maximum impact.

Waterproof Phone Pouches

Ideal for outdoor activities, waterproof phone pouches protect devices from water damage. They're practical and can be customised with your brand, making them a useful promotional item for adventurous clients.

Branded Socks

Branded socks combine comfort with brand visibility. Creative designs and high-quality materials make them a fun and practical giveaway. They're a unique way to keep your brand in your audience's daily routine. You may also want to take a look at our Sock It to Me merch kit!

Custom Aprons

Custom aprons are perfect for cooking enthusiasts. Durable materials ensure longevity, while your logo promotes your brand in kitchens everywhere. They're a practical and thoughtful gift for any culinary event.

Eco-Friendly Notebooks

Eco-friendly notebooks promote sustainability while providing a stylish design for note-taking. Custom branding highlights your commitment to the environment, making them a thoughtful and practical promotional item.

Portable Power Banks

Portable power banks are a travel necessity, keeping devices charged on the go. We highly suggest to choose models with high capacity for maximum convenience!

Check out Orso's Eco 5000mAh Power Bank, designed with an interior made from sustainable wheat straw.

Desk Organisers

Improve workspace efficiency with custom desk organisers. They're practical for keeping desks tidy and can be branded with your logo. Their utility ensures your brand remains front and centre in any office.

Custom Picnic Blanket

Promote outdoor events with custom picnic blankets. They’re great for festivals, family days, or any outdoor occasion. Offering picnic blankets as promotional products creates a relaxed and enjoyable atmosphere, while also enhancing your brand visibility.

Branded T-Shirts

Branded T-shirts provide casual wear that promotes team unity. Creative graphics and comfortable materials make them a popular choice for events. They're a walking advertisement for your brand.

High-Quality Pens

High-quality pens are everyday essentials that keep your brand in mind. Stylish designs and smooth writing make them a favourite among recipients. Custom branding ensures your logo is always on hand. Check out our range of pens from Promo Brands to Logo Line!

Notebooks and Journals

Notebooks and journals are perfect for jotting down ideas. High-quality paper and custom branding make them a practical and thoughtful promotional item. They're ideal for conferences or as gifts.

Portable Phone Chargers

Portable phone chargers are a must-have for device users. They provide convenience while travelling and can be customised with your brand. Their practicality ensures your logo is frequently seen.

Stainless Steel Tumblers

Stainless steel tumblers keep beverages at the desired temperature while promoting your brand. Their durability and custom branding make them a popular choice for daily use.

Stylish Travel Mugs

Stylish travel mugs offer on-the-go convenience with spill-proof designs. Thermal insulation keeps drinks hot or cold, while custom branding ensures your logo is always visible.

Wireless Earbuds

Wireless earbuds combine modern technology with convenience. Custom branding makes them a high-tech promotional item that recipients will love. They're perfect for music lovers or frequent travellers.

Recyled or Handy Highlighters

Handy highlighters are a bright and practical giveaway, perfect for adding a pop of colour to notes and documents. With your logo on them, they serve as a lasting reminder of your brand. Ideal for events where attendees need to jot down important info!

Cocktail Shaker

Bring the party to life with custom cocktail shakers! These sleek shakers add a fun twist to your event, making sure your brand stays front and center whenever someone’s whipping up a drink. Perfect for stirring up good vibes and great memories!

Smartphone Stands

Smartphone stands offer hands-free use with adjustable angles. They're practical for desks and can be customised with your brand. Their utility ensures your logo is always in view.

Bluetooth Speakers

Bluetooth speakers offer portability and sound quality. Custom branding turns them into a high-tech promotional item that recipients will enjoy. They're perfect for music lovers.

Reusable Coffee Cups

Reusable coffee cups are eco-friendly and practical for daily use. Custom branding ensures your logo is visible with every sip, promoting sustainability and brand recognition.

Stress Reliever

A stress reliever is a fun alternative to traditional stress balls. Custom branding ensures your brand message is clear, providing a practical and engaging promotional item.

Sports-Related Foam Ball

Sports-related foam balls are perfect for seasonal sports events. They're a fun giveaway that promotes your brand while engaging with your audience.

Off-Brand Golf Balls

Off-brand golf balls offer event engagement with customisation options. They're a cost-effective way to promote your brand at golf events or tournaments.

Mint Tin

Mint tins provide breath freshening with high-quality packaging. Custom branding ensures your logo is always visible, making them a classy giveaway.

Memo Pad

Stay organised and never run out of notes with the Logo Line Notebrick Memo Pad, featuring 400 sheets of durable PVC-bound paper for all your important reminders and tasks!

Piggy Bank

A classic with a twist—custom piggy banks make saving fun and your brand unforgettable! Whether for spare change or small savings goals, it’s a playful yet practical way to keep your message on display.

Mini First Aid Kit

Mini first aid kits offer unique giveaways with practicality. Custom branding ensures your logo is visible, making them a useful promotional item.

Ball-Style Lip Balm

Ball-style lip balm combines retail appeal with practical use. Custom branding ensures your logo is visible, making them a popular giveaway.

Lip Balm/Mint Combination

A lip balm/mint combination offers a 2-for-1 item with ample branding space. Custom branding ensures your logo is visible, providing practicality and appeal.

Tennis Balls

Tennis balls are practical sports accessories that offer brand visibility. Custom branding ensures your logo is visible, making them a fun promotional item.

Sunscreen

Sunscreen is an outdoor necessity that offers brand visibility. Custom branding ensures your logo is visible, making it a practical and thoughtful giveaway.

Bamboo Calendars

A bamboo calendar leaves a sustainable mark wherever it's placed—be it on your office desk, coffee table, or windowsill. Made from bamboo, it features movable blocks displaying the month, date, and day.

Branded Scrunchie

Branded scrunchies are fashionable accessories with brand visibility. Custom branding ensures your logo is visible, providing a stylish promotional item.

Plantable Cards/Giftpacks

Plantable cards and giftpacks offer eco-friendly giveaways with unique appeal. Custom branding ensures your logo is visible, making them a memorable promotional item.

Shot Glasses

Shot glasses provide memorable gifts with perceived value. Custom branding ensures your logo is visible, making them a popular choice for events.

4-in-1 Bamboo Waiters Knife

A 4-in-1 bamboo waiters knife combines eco-friendliness with practicality. Custom branding ensures your logo is visible, making them a unique promotional item.

Golf Tool Set Key Tag

Golf tool set key tags offer timely gifts with practicality. Custom branding ensures your logo is visible, making them a useful promotional item.

Earbud Cleaner Set

Earbud cleaner sets provide tech accessories with practicality. Custom branding ensures your logo is visible, making them a thoughtful promotional item.

Dry Erase Spiral Notebook

Dry erase spiral notebooks offer nostalgic items with fun appeal. Custom branding ensures your logo is visible, making them a practical giveaway.

Car Phone Holder

These holders provide hands-free convenience, making them a go-to accessory for drivers. With your logo prominently displayed, it’s a practical piece of custom merch that ensures your brand stays front and centre during every journey.

Yoga Mat

These yoga mats are durable, comfortable, and perfect for promoting your logo in gyms, yoga studios, or at-home workouts. Align your brand with health and mindfulness while offering a practical, everyday item that customers will love!

Plush Toys

Meet your new branded buddies! Whether it's a cuddly koala, a playful penguin, or a cheeky kangaroo, custom plush toys bring an adorable twist to your promotional products. Perfect for kids or the young at heart, these plushies are the huggable way to make sure your brand sticks around!

Magnetic Flat Plastic Flashlight

Magnetic flat plastic flashlights combine compact design with practicality. Custom branding ensures your logo is visible, making them a useful promotional item.

Beach Necessities Kit

Beach necessities kits offer outdoor event practicality with brand visibility. Custom branding ensures your logo is visible, making them a thoughtful giveaway.

The Sugar Spot Taster Packs

The Sugar Spot taster packs attract booth visitors with sweet treats. Custom branding ensures your logo is visible, making them a delicious promotional item.

Eco Recycled Gel Paper Pen

Eco recycled gel paper pens combine eco-friendliness with unique design. Custom branding ensures your logo is visible, making them a thoughtful giveaway.

Bottle Opener Spinner

Bottle opener spinners offer fun accessories with practicality. Custom branding ensures your logo is visible, making them a playful promotional item.

Credit Card-Shaped Bottle Opener

Credit card-shaped bottle openers are wallet-friendly tools with plenty of space for your logo. They fit easily in a wallet, ensuring your brand is visible every time someone opens a bottle. This makes them a practical and memorable giveaway.

Frequently Asked Questions about Promotional Products

What is a promotional item?

A promotional item is a branded product that companies give away to promote their brand, product, or service. These items are usually practical and designed to be used regularly, keeping the brand visible to the user. Think of items like pens, t-shirts, mugs, or USB drives that have a company's logo or message on them. They help increase brand awareness and foster a connection between the brand and the consumer.

How do I choose a promotional product?

Choosing the right promotional product depends on several factors:

1. Audience: Understand who your audience is. Are they tech-savvy, eco-conscious, or do they prefer practical items? This will guide your choice.

2. Budget: Determine how much you are willing to spend per item. There are options available from less than £1 to over £50. Balance between quality and quantity based on your budget.

3. Event Type: Consider the nature of the event. For instance, a tech conference might benefit from USB hubs or portable power banks, while an outdoor event might suit branded umbrellas or sunscreen.

4. Brand Alignment: Ensure the item aligns with your brand values and message. If sustainability is a core value, consider eco-friendly products like plantable cards or recycled notebooks.

5. Usability: Choose items that recipients will use frequently. This increases the likelihood that your brand will stay top-of-mind. Items like reusable coffee cups or wireless earbuds are popular choices.

What is the best promotional item to give away?

The best promotional item is one that resonates with your audience and aligns with your brand. According to research, tech and electronics items are highly popular because they are perceived as valuable and useful. Items like wireless earbuds, portable power banks, and USB drives are often well-received.

However, the "best" item can vary based on context. For a summer event, sunglasses or sunscreen might be more appropriate. For a corporate setting, high-quality pens or notebooks could be ideal. The key is to choose a product that will be appreciated by the recipient and used regularly, ensuring your brand remains visible.

Merch for Good = Good Merch

In today's competitive market, choosing the right promotional products can significantly impact brand growth and visibility. At Mercha, we understand the importance of making your brand stand out. Our platform simplifies the process of ordering customisable, high-quality branded merchandise. With just three easy steps, you can create products that reflect your brand's identity and values: shop, design, delight!

Our focus on sustainability ensures that your promotional items not only promote your brand but also align with eco-friendly practices. This approach resonates with modern consumers who value environmental responsibility.

Selecting the right promotional items can boost your brand's growth by enhancing recognition and fostering a deeper connection with your audience. Whether it's through our eco-friendly notebooks, stylish travel mugs, or innovative tech accessories, each product is designed to leave a lasting impression.

Explore our wide range of offerings and find how Mercha can help lift your brand. Visit our company-branded new arrivals merch collection to find the perfect promotional products for your next event. Let us help you create memorable experiences that drive brand success and growth.