17 Summer Products That You Need For Your Brand

Summer’s here, and it’s time to get prepared. The perfect summer day isn’t just about the sun — it's about having the right gear AND that gives brands an ultimate opportunity to make a hot impression. Whether you’re prepping staff welcome-back packs, organising PR events, or adding to your merch range, the right summer products can keep your brand front and centre. From beach days to BBQs, these 17 essentials do more than show off your logo—they show you care. And isn’t that what great branding is all about?

1. Bucket Hats/Caps
   It’s not just a trend, it’s not just a hat — it’s your secret weapon for sun protection. Whether you’re chilling by the beach or out grabbing an iced strawberry matcha, a stylish bucket hat adds instant flair while keeping the sun AWAY.
   
   
   

2. Drink Bottles
   Emotional support water bottles are also summer hydration support! A sleek drink bottle that keeps your water cold and your vibe cool — plus you’re instantly cooler when you’re consciously ditching single-use plastic bottles.
   
   
   

3. Lip Balm
   Chapped lips are a major summer no-no. Keep a lip balm in your pocket and avoid the dreaded dry lips. It’s small, portable, and does its job to perfection—plus, some offer UV protection, which is always a bonus!
   
   
   

4. Sunscreen
   It’s not just a summer accessory — it’s non-negotiable. SPF is your skin’s armour against harmful UV rays, preventing sunburn, premature aging, and long-term damage. Whether you’re heading down to Byron Bay or just running errands, sunscreen should be a part of your everyday routine - especially with our harsh Aussie sun. Go for a broad-spectrum formula and reapply often — your skin will thank you for years to come.
   
   
   

5. Sunglasses
   Because squinting is never a good look, sunglasses are your ultimate accessory, offering all-in-one style and protection. They’ll elevate any outfit and save your eyes from the sun.
   
   
   

6. Stubby Coolers
   Warm drinks are a buzzkill. A stubby cooler ensures your beverage stays chilled, whether you’re at a BBQ or relaxing by the pool. It’s the small things that make a big difference.
   
   
   

7. Cooler Bags
   Keep your snacks chilled and your summer vibes hotter than the sun. A good cooler bag is a game-changer for beach trips and picnics. Think fresh salads, icy drinks, and no soggy sandwiches. Winning.
   
   
   

8. Foldable Pet Food Bowl
   Fit for food and water; a foldable pet food bowl takes the stress away from bringing your furry friends along for the day. Lightweight, compact, and made for adventures - just pop it in your bag before heading off to the park or beach. It’s that simple!
   
   
   

9. Beach Towels
   Whether you're drying off after a dip or claiming your spot on the sand, a good beach towel is your summer sidekick. Soft, absorbent, and always ready to roll, it’s more than a beach essential — it’s your go-to for comfort and style. Summer just wouldn’t be the same without it.

10. Folding Beach Chair
    Take a seat, take a load off, and take it anywhere. Comfortable, collapsible, and always ready to back you up, a folding beach chair is the real MVP of summer lounging. Because the only thing better than kicking back is doing it in style — no strings (or sand) attached.
    
    
    

11. Tote Bags
    There are a few things you can never have enough of, and a tote bag is one of them. Forget juggling your stuff — tote bags are here to save your summer. Spacious, stylish and convenient, they’re the ultimate grab-and-go heroes. Pack all your branded goodies like; sunscreen, snacks, a book, sunglasses, any thingamajig you need and you’re set.
    
    
    

12. Wireless Chargers
    Battery anxiety? Not this summer. A wireless charger means no more messy cords and no excuses for a dead phone. Snap pics, play tunes or map your next adventure without missing a beat.
    
    
    

13. Portable Bluetooth Speaker
    Turn any spot into a summer party. A portable Bluetooth speaker brings the beats wherever you roam — because no vibe is complete without a killer playlist to share with your mates or to keep you company when you’re ridin’ solo.
    
    
    

14. Cheese Board
    Whether it’s a cheese-tasting session or a last-minute gathering, a cheese board makes everything more enjoyable. You’ll be the host with the most when it’s time to share snacks and good conversation. Keep it handy for those perfect moments that come together effortlessly.
    
    
    

15. Picnic Rug
    Roll up to any occasion with a picnic rug you can easily unroll and kick back on. Perfect for impromptu hangouts, it transforms any grassy patch into the ultimate chill spot. No more awkward sitting on the ground — just lay it down, stretch out, and let the good times roll.
    
    
    

16. BBQ Tools
    Grill like a champ with the right tools. Whether you’re flipping burgers, turning sausages, or skewering veggies, these BBQ tools make sure you’re always in control. Get your grill on and turn every BBQ into a flavour-packed feast, with everything you need to handle the heat and serve up a meal everyone will love.
    
    
    

17. First Aid Kit
    You can’t predict when you’ll need it, but you’ll be glad you packed it. A well-stocked first aid kit ensures you’re always ready to tackle the small bumps and scrapes that come with summer adventures.

Summer is about creating those feel-good moments, and these essentials help your brand become part of them. Picture parents at a childcare centre receiving a handy first aid kit for summer scrapes. Or tradies lighting up at the sight of a branded BBQ tool kit, perfect for grilling while watching the cricket. Even a sleek drink bottle in your team’s office packs can make the return to work just a little cooler.

And with these 17 summer-perfect items, your brand will be the ultimate hot topic of the season!